VIDXB Flippin’ Video

A different way to watch videos.

VIDXB needed to distinguish itself as an event that looked at video differently. Our target audience were teens and young adults. To engage them we needed to disrupt them.

The idea was to flip the way they watch video. We took already famous videos and turned them into something physical. Poster flip-books made people think about VIDXB differently and walk away knowing that VIDXB was different to any other video event.