Toyota If You Love The UAE

December 2nd is UAE National Day, a day to celebrate the union of the 7 Emirates. While all other brands content featured flags and cliches, Toyota released a hypnotic song with bold colorful typography, daring people to show their love for the UAE in a way no one had ever done before.

The video became the most shared automotive content during UAE National Day as well as the most successful Toyota UAE post in 2017 helping Toyota stay top-of-mind in THE most important sales month of the year.

ClientToyotaAgencyHug, DubaiRoleCreative Director + ArtYear2017