Shahid Epic Originals

Shahid Originals had already changed the face of Arab drama, but we needed to prove they weren’t just seasonal hits. Enter Epic Originals: Seal of Impact — a cultural stamp reserved only for titles that truly transformed the industry.

We launched with several playful films that reunited stars from Rashash, Al Naseem School, and Every Week Has a Friday — poking fun at their sudden fame while reminding audiences how these shows redefined the category. The entire campaign focused on the impact these shows had on Arab drama, culture and the stars themselves.

The campaign reignited fandom, pulled actors back into the spotlight, and created sustained cultural momentum. Fans revisited classics, first-time viewers joined in, and Originals grew into Shahid’s ultimate differentiator.

Results: Playtime rose by +122%, first-time watchers surged +196%, and multi-title viewing increased +54% year-on-year. The seal didn’t just celebrate the past — it built the future, proving Originals are Shahid’s moat and cementing its place as the #1 streaming platform for Arabs.

ClientShahidAgencyShahidRoleCreative DirectionYear2024