Shahid Al Naseem School

Al Naseem School was more than just a Saudi youth drama—it became a cultural movement. To launch it, Shahid tapped into the raw energy of real Saudi school life and created an integrated campaign titled “We’re the Kids of Naseem.”

The campaign blurred fiction and reality: staged school fights ignited conversations online, influencers amplified the hype, and the premiere itself was staged like a real school day. This disruptive approach resonated deeply with Saudi youth, sparking a nationwide dialogue about education and the role of teachers—so much so that the imam in Mecca addressed it in his sermon.

On social media, the show exploded, with TikTok amassing over 20 million views on its hashtag. Actor Naif Albahar became a breakout star, and earned media reached an estimated $130 million.

The results proved undeniable: Al Naseem School wasn’t just another Shahid Original—it cemented Shahid’s position as the platform that reflects, provokes, and shapes youth culture across the region.

ClientShahidAgencyShahidRoleCreative DirectorYear2024