Riyadh Art is one of the largest public art programs in the world. The goal is to transform the city of Riyadh into a gallery without walls. This mega project kicked off with Noor Riyadh, the festival of light & art.
We shot a film with director Blake Farber about our human connection with light.
For content and visuals, we partnered with famous calligraphy artist Karim Jabbari to paint beautiful messages of light all across the city.
ClientRoyal Commission of Riyadh CityAgencyH+KRoleCreative DirectorYear2021