Axe Evolution of Hooking Up

In celebration of Axe changing their look for the first time in 7 years, we created a music video about the evolution of hooking up. People could star in the video by uploading their own pictures showing us how they changed in the last 7 years. The video was a huge hit with with over 3.5 million views, thousands of people uploaded their pictures, and Axe sales increased by 17%.

AWARDS

African Cristals 2016
GRAND PRIX – Sphinx Awards
EMERALD – Viral Film

Mena Cristals 2016
EMERALD – Digital & Mobile

ClientAxeAgencyDigital Republic, CairoRoleCreative Director + ArtYear2015