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ABOUT KAZ

Karim Yusuf, or Kaz as he likes to be known, is a modern-day creative director currently working at Hug MENA in Dubai.

Kaz has over 13 years experience in advertising and helped start Digital Republic, one of the leading digital agencies in the Middle East, now part of Isobar. He also spent 3 years at Leo Burnett Dubai where he was Digital Creative Director on Du and Samsung.

Kaz has won at many award shows including Cannes Lions, Dubai Lynx, Effies and Mena Cristals. He also judged at the New York Advertising Awards and Ad Stars in Korea.